Amazon AWS
Overview
AWS's budgeting and marketing analytics tools were powerful, but too complex for the marketers and analysts who depended on them most.
I led the end-to-end UX design to simplify onboarding, reduce cognitive load, and surface actionable insights at the right moment in the workflow for the different personas that used the product.
The result: a 22% increase in feature adoption across AWS FinTech systems.
My Role
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Led cross-functional collaboration across engineering, product, and marketing to align on user needs and business goals
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Conducted stakeholder interviews and user research to uncover pain points in the budgeting and campaign management workflows
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Facilitated design workshops to drive alignment and build shared ownership across teams
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Mapped end-to-end user journeys to identify drop-off points and prioritize design interventions
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Advocated for UX processes by presenting research findings and data to secure roadmap investment
Tools Used
Adobe XD, Adobe Creative Suite, Asana, SurveyMonkey
Skills
Design Thinking · Heuristic Evaluation · User Research · Usability Testing · Competitive Analysis · Persona Development · User Flows · Wireframing & Prototyping · Information Architecture · Data Visualization
Amazon Marketing Cloud Insights on AWS
The AWS Marketing Performance System is a comprehensive platform designed to help organizations effectively manage and optimize their marketing efforts using Amazon Web Services (AWS). It leverages data analytics, machine learning, and cloud computing capabilities to enhance marketing strategies and improve overall performance.
Overall, the AWS Marketing Performance System empowers organizations to make data-driven decisions, enhance their marketing strategies, and achieve better results through optimized performance.
