Amazon AWS

Overview

At Amazon, I developed user-centered design solutions for AWS budgeting, leveraging research, personas, and user journeys to enhance the experience.

- Step-by-step guidance can help users understand the tool’s features and how to effectively create and manage budgets. Tooltips, inline help, and contextual assistance can further enhance user understanding.

- Implemented guided workflows that assisted users in navigating through the budgeting process, from initial setup to ongoing management.

- Integrating interactive tutorials or onboarding checklists can improve user confidence and reduce the learning curve.

Responsibilities

Cross-team Collaboration: Facilitating communication and cooperation among different departments to ensure alignment on project goals.
Stakeholder Interviews: Conduct interviews with key stakeholders to gather insights and understand their needs and expectations.
Advocating for UX Processes: Justifying the impact of UX on the product roadmap by presenting data and case studies.
Journey Mapping: Create visual representations of user journeys to identify pain points and opportunities for improvement.
Collaboration & Leadership: Lead design workshops and collaborate closely with cross-functional teams to foster a culture of innovation and creativity.
User Interviews and Concept Testing: Perform user interviews to gather qualitative data about user behaviors and preferences.

Tools Used

Adobe XD, Adobe Creative Suite, Asana, Survey Monkey

Skills

Amazon Marketing Cloud Insights on AWS

The AWS Marketing Performance System is a comprehensive platform designed to help organizations effectively manage and optimize their marketing efforts using Amazon Web Services (AWS). It leverages data analytics, machine learning, and cloud computing capabilities to enhance marketing strategies and improve overall performance.

Overall, the AWS Marketing Performance System empowers organizations to make data-driven decisions, enhance their marketing strategies, and achieve better results through optimized performance.

Goals & Objectives

Data Integration: The system consolidates data from various sources, including customer interactions, campaign performance, and market trends, providing a unified view of marketing activities.
Analytics and Reporting: It offers advanced analytics tools that enable marketers to track key performance indicators (KPIs), generate reports, and gain insights into customer behavior and campaign effectiveness.
Machine Learning: By utilizing machine learning algorithms, the system helps predict customer preferences, optimize targeting, and enhance personalization in marketing campaigns.
Campaign Management: The platform supports the planning, execution, and monitoring of marketing campaigns across multiple channels, allowing for better resource allocation and real-time adjustments.
Scalability: Built on AWS infrastructure, the marketing performance system can scale to accommodate varying data volumes and marketing activities, making it suitable for businesses of all sizes.
Cost Efficiency: By leveraging cloud technology, organizations can reduce the costs associated with traditional marketing systems, enabling them to allocate resources more effectively.
Collaboration Tools: The system often includes features that facilitate collaboration among marketing teams, improving communication and workflow efficiency.

What was executed

Defined User Personas and Needs: Conducting research to identify key user personas, including marketers, analysts, and decision-makers.

Established Design Principles: Create a set of design principles that align with AWS branding and user experience standards, ensuring consistency across the platform.

Supported Development and Implementation: Collaborate with development teams during the implementation phase to ensure design fidelity.

Designed Visual Elements: Create a cohesive visual design language that includes typography, color schemes, icons, and other UI elements.

What was the result

Support Value: Go further with solutions for managing cash flow and getting business done

Reduce manual reporting: Automatically provision AWS services for storing, querying, analyzing, and visualizing data.

Analyze campaign metrics to determine advertising lift and optimize campaigns: Quickly build dashboards to track and monitor the performance of ad campaigns.

Combine reports:

Consolidate data from multiple sources into a single, unified view.

Added Data Visualization:
Adding insights and metrics on AWS FinTec systems and pioneered the UI library for these visuals to empower all of Amazon AWS teams to utilize.