LG Electronics

Overview

At LG, I worked in collaboration with the HSAD UXD team to support the app redesign during the companies rebranding during the pandemic. My team solely worked on the shopping experience, where I was able to create and provide user insights on all product list and detail pages. This included features like Shoppable Rooms, Compare Tool, and Bundles, along with the use and manage side of business for registering and managing devices and appliances.

Responsibilities

User-Centric Design: Enhance user satisfaction by implementing intuitive and accessible design solutions based on user research and feedback.
Feature Innovation: Drive the development of new features that leverage AI and IoT technology to improve user interaction and overall app functionality.
Cross-Platform Consistency: Ensure a seamless user experience across all devices and platforms, maintaining brand consistency and design integrity.
Data-Driven Decisions: Utilize analytics and user behavior data to inform design choices and optimize the app’s performance and usability.
Collaboration & Leadership: Lead design workshops and collaborate closely with cross-functional teams to foster a culture of innovation and creativity.
Continuous Improvement: Establish and adhere to design systems and guidelines that promote efficiency and consistency in the app’s evolution.
Stakeholder Engagement: Communicate design vision and objectives effectively to stakeholders, ensuring alignment with business goals and user needs.

Tools Used

Figma, Miro, UserTesting, Invision, Adobe XD

Skills

Product Design · Research · Prototyping · Presentations · Visual Design · Design Systems · Rapid Prototyping · Mobile App Centered · Wireframing · Design Thinking · User Experience Design (UED) · Component System Creation · Design Strategy · Team Leadership · Critical Thinking

Visual Design & Agency Work

Developed compelling UX and visual designs for future LG products, ensuring alignment with brand messaging and advertising goals.
Utilized UX design insights to uncover new product and service opportunities that resonate with target audiences and enhance advertising effectiveness.
Engaged in joint projects with partner companies to explore and develop new business concepts that amplify brand visibility and market reach.
Designed the user experience for LG Smart TV's AI Agent, focusing on creating an engaging brand experience that enhances advertising interactions and user engagement.

LG ThinQ App

The LG ThinQ app is a mobile application developed by LG. It is designed to work with LG’s smart home appliances and devices, including LG smart TVs, refrigerators, washing machines, air conditioners, robotic vacuum cleaners, and other connected appliances.

The key features of the app include:

Remote Control
Smart Diagnosis
Energy Monitoring
Voice Control
Multi-device Management

Goals & Objectives

Create a unified experience for customers of LG's products to have key personalization and support needs right as easy as one app.

User-tested MVP version of ThinkQ from UX partners
Discovery research on how account owners and line owner split bill today
Market competitive and comparative research for split bill and access management
Created an ideal vision leveraging shared resources from CX partners and stakeholders
Conducted unmoderated and moderated UXR testing for our concepts

What was executed

As a UI/UX Designer, I needed to gain a comprehensive understanding of this issue, so I conducted user research through surveys and in-depth interviews.

The feedback our survey and interview respondents was unanimous in highlighting the tedious nature of the search process. Users expressed frustration with the lack of a traditional keyboard input method, which they deemed essential for efficient interaction with the app.

What was the result

The redesign introduced a standard alphanumeric keyboard input method, providing users with an intuitive and familiar interface for text input.

This simple but effective change eliminates the tedious and cumbersome process associated with the previous navigation and selection-based text entry.

After my redesign, I “tested” with a few of the user survey and interview respondents, talking them through the design. Their feedback was encouraging, as they were pleased with the new experience.

By implementing this simple but much needed feature, LG Electronics can transform the search and typing experience of the ThinQ app into a swift and user-friendly process, ultimately enhancing its overall usability and appeal.